Built for coffee roasters
Everything your roastery runs on, in one system that can explain itself.
Your customers order themselves. Their orders become a roast plan. The plan becomes a pick list. The invoice lands in QuickBooks and reconciles itself, and the payment settles against it. One system, one record, nothing re-keyed.
And when someone asks why this account pays this price, there is an answer - not a spreadsheet and a guess.
The loop
Eight steps. One record.
Most roasteries run these in four systems and a whiteboard, then reconcile them by hand at month end. Here they are one chain, and every link knows what the one before it decided.
-
01 Live
Order
Customers order at their own prices, from their own catalog, without calling anyone.
-
02 Live
Demand
Real orders aggregate into this week's requirement. Not a forecast - what people actually bought.
-
03 Live
Roast
Blends resolve through their recipes to green. The plan carries production day and ship date.
-
04 Live
Pick
The floor packs against the plan, not against a printout someone made this morning.
-
05 Live
Invoice
QuickBooks gets the invoice on fulfillment, with the tax and terms the account actually has.
-
06 Live
Reconcile
Every line checked back against the books, continuously. Exceptions come to you.
-
07 Live
Collect
Net terms, ACH and card in the portal. Payment settles against the invoice it belongs to.
-
08 Live
Finance
Early payment on receivables, and credit against green you have already committed to.
If any two links disagree, you hear about it before your customer does.
All eight run in production. The chain is the product - anything that only automates one link leaves you reconciling the seams by hand, which is where the month-end evenings go.
Questions your current system can't answer
Ask any of these. Get a straight answer.
“Why does this customer pay this price?”
LiveEvery price traces to the rule, agreement or override it came from - with the date it took effect and the person who set it.
HOUSE-5LB-WB $59.38
← Lakeside Group 5 lb bulk, −5%
← set 6 Jul 2026 by Dana R.
“Which accounts are billed wrong right now?”
LiveLocations that drifted from their group's pricing, as a list you read on a Tuesday - not a discount a customer notices missing in November.
3 locations · 18 items · since 25 Jun
Lakeside Corporate, The Fernwood, Dockhouse
“Do my books agree with my orders?”
LiveLine-level reconciliation against QuickBooks, running continuously, with an exception inbox for anything that doesn't match.
1,284 orders · 1,283 reconciled
1 exception, waiting on you
“Am I about to run out of something?”
LiveEverything committed to ship, everything in production and everything still sitting as green, resolved against each other. You hear about a shortfall in weeks, not when someone opens the bin.
Wk 38 · 412 lb committed · 9 blends
→ Ethiopia short 68 lb from 22 Sep
Every one of these is a screen you can open today, on your own data.
In production
A roaster moved its entire wholesale book in ten weeks, against a hard cut-off date.
- 375+
- wholesale locations ordering
- 9,800+
- orders of history migrated
- 20 months
- of it matched line by line to the QuickBooks invoices it was billed on
- 0
- days of ordering lost at cutover
Their previous system was ending on a fixed date. On that date the last order was written to it, and every location was already ordering here.
Why roasters
Roasting is one of the harder operational puzzles in food.
Green bought by the lot, months before you know what you will sell. A roast schedule that has to satisfy orders nobody has placed yet. Freshness measured in days rather than quarters. And a wholesale book where every café pays its own price, for reasons that were agreed in person and written down nowhere.
Every generic tool handles one of those and hands you the rest. We built this because that combination is the interesting problem, and it is still where the product goes deepest - and where it stays.
What it replaces
One bill instead of four, and nothing between them to keep in sync.
The cost isn't the subscriptions. It's the hours spent making four systems agree, and the invoices that go out wrong when they don't.
- Order management software
- Wholesale portal, catalogs, per-customer pricing
- The QuickBooks sync add-on
- And the reconciliation it never did
- The production planning spreadsheet
- Rebuilt every Monday, wrong by Wednesday
- The pricing that lives in someone's head
- Written down, dated, attributable
Pricing
Priced on accounts served, never on pounds roasted.
Everyone else in this category prices on volume. Roast 40% more into the same accounts and you fund their roadmap. Here the bill only moves when the business you are running gets bigger, not when the year goes well.
| Wholesale locations | Plan | Per month |
|---|---|---|
| Up to 50 | Starter | $153 |
| 51 - 150 | Growth | $357 |
| 151 - 400 | Pro | $705 |
| 401 - 1,000 | Scale | $1,127 |
| Over 1,000 | Enterprise | from $1,539 |
- Every step on one plan - nothing is an add-on
- Migration of your full history, included
- No setup fee, no contract, no minimum term
- Full data export, any time, no conversation required
Who this is for
A good fit
- Coffee roasters with a real wholesale book
- Running QuickBooks as the system of record
- Tired of not knowing why a price is what it is
- Willing to be a design partner, not just a customer
Not a fit
- Roast profiling and curve logging
- Green-only operations with no wholesale side
- One-off custom software builds
- Anyone who needs every module on day one
Thanks for reaching out!
Our team will get back to you as fast as possible to setup a free consultation.
See it on real data
Thirty minutes on the real system with a real roaster's data - not slides, and not a sandbox with three sample products in it. Tell us what you run today and we'll show you the equivalent.
Ready to discuss your project? Schedule a 30-minute discovery call below-no obligation. We'll discuss your setup, challenges, and whether custom work makes sense.
Not ready for a call? Reach out below with your specific situation and we'll tell you honestly if custom work makes sense.
Based in Austin, Texas.