Built for coffee roasters
The wholesale side of your roastery, in one system that can explain itself.
Your wholesale customers order at their own prices, from their own catalog. Their orders become this week's demand. When an order is fulfilled, its invoice goes to QuickBooks, due on that location's terms. One record, nothing re-keyed.
And when someone asks why an account pays what it pays, there is an answer with a date on it - not a spreadsheet and a guess.
How it works
From the order to the books.
Most roasteries run these steps across several systems and a whiteboard, then fix the gaps by hand at month end. Here they are one chain, and each step starts from what the one before it decided.
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01
Order
Customers order at their own prices, from their own catalog, without calling anyone.
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02
Demand
Real orders add up to this week's requirement, with blends broken down through their recipes. Not a forecast - what people actually bought.
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03
Fulfill
Orders land on a board by delivery day, where your team approves, reschedules and fulfills them.
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04
Invoice
Fulfilling an order sends its invoice to QuickBooks, due on the location's terms. If one doesn't arrive, it's flagged on the order.
QuickBooks stays your book of record.
Your accountant keeps working there, and payments are collected against the invoices effizient raised.
Questions your current system can't answer
Ask any of these. Get a straight answer.
“Why does this customer pay this price?”
A price that differs from the catalog traces to the override behind it: its label, its notes and the dates it applies.
HOUSE-5LB-WB $59.38
← Birchwood Group 5 lb bulk, −5%
← applies from 6 Jul 2026
“What do we roast this week, and for whom?”
This week's demand from the orders customers actually placed, with blends broken down through their recipes and every line traced back to the orders behind it.
Wk 38 · 412 lb across 9 blends
← 38 orders from 21 locations
“Did every order make it into QuickBooks?”
Every sync to QuickBooks is tracked. One that fails is flagged on the order and listed on your orders page, before month end finds it.
1,284 invoices sent · 1 needs attention
#4392: QuickBooks item is inactive
Each of these is a screen in effizient today.
In production
A roaster moved its entire wholesale book in ten weeks, against a hard cut-off date.
- 375
- wholesale locations moved
- 9,800+
- orders of history migrated, all linked to the QuickBooks invoice they were billed on
- 0
- days of ordering lost at cutover
Their previous system was ending on a fixed date. On that date the last order was written to it, and every location was already ordering here.
Why roasters
Roasting is one of the harder operational puzzles in food.
Green bought by the lot, months before you know what you will sell. A roast schedule that has to satisfy orders nobody has placed yet. Freshness measured in days rather than quarters. And a wholesale book where every café pays its own price, for reasons that were agreed in person and written down nowhere.
Every generic tool handles one of those and hands you the rest. We built this because that combination is the interesting problem, and it is still where the product goes deepest - and where it stays.
What it replaces
One bill instead of four, and nothing between them to keep in sync.
The cost isn't the subscriptions. It's the hours spent making four systems agree, and the invoices that go out wrong when they don't.
- Order management software
- Wholesale portal, catalogs, per-customer pricing
- The QuickBooks sync add-on
- And it tells you when an invoice didn't make it
- The Monday demand spreadsheet
- This week's demand, from orders people actually placed
- The pricing that lives in someone's head
- Written down, with the dates it applies
Pricing
Priced on accounts served, not on pounds roasted.
Everyone else in this category prices on volume. Roast 40% more into the same accounts and you fund their roadmap. Here the bill only moves when the business you are running gets bigger, not when the year goes well.
Plans from
$153 a month
Priced by the number of wholesale locations you serve. The plan for your size comes on the call.
Pay by ACH bank debit and every plan costs less, from $149 a month.
- Every step on one plan - nothing is an add-on
- Migration of your full history, included
- No setup fee, no contract, no minimum term
- Your full data exported on request, at no charge
Who this is for
A good fit
- Coffee roasters with a real wholesale book
- Keeping QuickBooks or Xero as the book of record
- Tired of not knowing why a price is what it is
- Want one record instead of four systems
Not a fit
- Roasters who sell only direct to consumers
- Looking to replace your accounting system, not keep it
- Shopping for roast profiling software
- After a point-of-sale system for their cafés
Book a 20-minute call
Tell us how you run wholesale today.
Twenty minutes, no slides: what you use now, where orders and invoices slow you down, and when your current contract is up. If effizient looks like a fit, the next step is a walkthrough set up with your own products and pricing. If it doesn't, we'll say so.
- Switching soon?
- Bring your contract end date, and we'll walk through how a move works, step by step, and how long it takes.
- A direct line, not a ticket queue
- Onboarding and support come from a named contact who knows the system inside out. You hear back within one business day.
Based in Austin, Texas.
Book at least a day ahead.
Nothing that works? Email team@effizient.io and you'll hear back within one business day.
