Your store is growing. Manual processes can't keep up. Standard apps don't fit your business.
We build custom systems for fulfillment, inventory, and wholesale operations—the backend software that lets you scale without the operational bottlenecks.
Not every merchant needs custom operational software. Here's how to know if we're a good fit.
Not sure? Reach out with your specific situation and we'll tell you honestly if custom work makes sense.
E-commerce Operators Like You
Multiple warehouses, perishable inventory, time-sensitive delivery, and complex picking workflows.
Built platform processing thousands of orders daily →
PayPal, eBay, and multiple affiliate networks needed real-time transaction data synchronization across international markets.
Built integration handling enterprise-scale data flows →
Banking integration, transaction categorization, document management, and analytics across multiple properties.
Built automated operational infrastructure →
For 13 years, we've been building custom operational software for e-commerce businesses—the systems that run their operations, not just their storefronts.
When Standard Solutions Need Customization
Off-the-shelf apps work well for typical use cases. But as you scale, operational complexity grows—and generic solutions start requiring workarounds.
Generic apps don't support your specific workflow. Multiple warehouses with custom routing logic. Tiered wholesale pricing based on customer type. Integration requirements that exceed standard API limitations. You're paying $500+/month for functionality that still requires manual workarounds.
Your business model requires specific features, but standard apps are built for common use cases. Custom picking workflows for perishable goods. Unique fulfillment rules per warehouse. Customer-specific pricing logic. Generic apps do 80% of what you need—but the missing 20% is critical for your operations.
You're paying for multiple apps that don't fully solve your problems. Fulfillment app ($300/mo), wholesale app ($250/mo), inventory sync ($150/mo)—plus per-order fees that scale with volume. After 12-18 months, custom development pays for itself while giving you exactly what you need.
These are the operational challenges we solve every day.
Your warehouse can't keep up. Orders route to the wrong location. Inventory is out of sync across multiple warehouses. You're losing sales because fulfillment is still manual and breaking under volume.
You want to sell B2B but Shopify doesn't support tiered pricing, payment terms, or customer-specific catalogs. You're managing wholesale in spreadsheets and it's completely breaking down as you grow.
Your ERP, warehouse management system, and Shopify don't talk to each other. You're manually copying data between systems, errors are costing you money, and you can't get real-time visibility into your operations.
Operational Systems We've Built
Over 13 years, we've built custom operational software for e-commerce businesses ranging from $1M to $20M+ in revenue.
Built automated order routing, real-time inventory sync across multiple locations, and hardware integrations including scales, printers, and scanners. Systems processing 1,000+ orders daily, reducing fulfillment time by 75% and eliminating 40+ hours/week of manual work.
Custom pricing engines, tiered customer portals, payment terms workflows, and B2B order management systems. Enabling merchants to add $2M+ wholesale revenue channels that Shopify's standard setup couldn't support.
Shopify integrations with ERPs, warehouse management systems, third-party delivery services, and custom hardware. Replacing manual data entry and spreadsheet workflows with automated sync, saving 20+ hours per week.
Featured Case Study
Aklamio is a leading customer incentives platform that enables brands to grow by acquiring new customers, retaining existing ones, and turning them into brand advocates. Founded in 2011, Aklamio operates across multiple international markets from their offices in Berlin, London, and Madrid, managing transaction data flows between hundreds of enterprise clients and affiliate networks worldwide.
As Aklamio scaled their platform across European markets, they faced complex integration and data synchronization challenges:
effizient provided a senior product engineer who joined Aklamio's team as staff augmentation, working alongside their developers to build complex integrations and data processing systems:
The work focused on building reliable integration infrastructure that could handle the complexity of enterprise-scale transaction data flows across international markets and diverse partner systems.
The integration systems delivered measurable operational improvements:
By building robust integration infrastructure and efficient data processing systems, effizient helped Aklamio scale their operations across international markets while maintaining the reliability and performance required by enterprise clients.
Facing similar integration or data synchronization challenges?
Let's discuss how we can build custom operational systems for your business.
30-minute call • No commitment • We'll provide actionable advice even if we're not the right fit
How We Work
A proven approach to building operational software that actually works for your business.
We start by deeply understanding your operations—current workflows, pain points, and growth goals. Not just what you want built, but why it matters to your business.
We map out the technical architecture, integration points, and implementation phases. You'll see exactly what we're building and why, before we write a line of code.
We build in focused phases with regular check-ins, so you see progress throughout. Test features as they're built, provide feedback, and adjust as needed.
After launch, we stay with you. Most clients work with us on retainer for feature additions, optimizations, and strategic guidance as their operations evolve.
Shopify
Ruby on Rails
PostgreSQL
“It's incredible how you just come up with solutions on the spot when given a problem. It is as if you have the whole codebase memorised in your head.”
What we do
effizient specializes in custom operational software for e-commerce businesses. Founded by a product engineer with over 13 years of experience building backend systems, integrations, and operational tools for growing merchants.
We've built fulfillment automation systems, wholesale platforms, multi-warehouse operations, and complex integrations for businesses scaling from $1M to $20M+ in revenue. We specialize in Ruby on Rails with Shopify and Shopify Plus, with deep expertise in the operational challenges that off-the-shelf apps can't solve.
When you work with us, you get a long-term technical partner who understands your business. Most clients stay with us for years on retainer, continuously improving their operational systems as they grow.
I've spent over 13 years building operational software for e-commerce businesses, and one pattern keeps emerging: growing merchants hit a wall where manual processes can't scale and off-the-shelf apps don't fit their complexity.
That's where custom operational software makes the difference. Multi-warehouse fulfillment that routes orders intelligently. Wholesale portals with tiered pricing. Integrations that eliminate manual data entry. Systems that actually solve operational problems.
What drives me is building long-term partnerships with merchants who value their operations. Most clients work with us for years because operational software needs to evolve as the business grows.
Case Study
GRID, formerly known as HomeRun, is a proptech startup based in Hamburg, Germany, developing a mobile application designed to automate property management operations for private homeowners. The platform needed to aggregate financial data from multiple sources, manage documents, and provide actionable insights to simplify complex administrative workflows.
HomeRun needed to build operational systems that could handle complex data integration and document workflows at scale:
effizient provided a product engineer who joined GRID's team as staff augmentation, working as part of their development team to build the core operational infrastructure for financial and document management:
The work focused on building production-ready operational systems that could reliably handle sensitive financial data and document workflows while providing the performance and security required for property management operations.
The operational systems delivered core functionality for HomeRun's platform:
By building robust data integration pipelines, document management operations, and efficient database architecture, effizient provided GRID with the core operational infrastructure needed to automate property management workflows and deliver value to their customers.
Need operational infrastructure for complex data workflows?
We specialize in building systems that handle financial data, document management, and operational automation.
30-minute call • No commitment • We'll provide actionable advice even if we're not the right fit
Case Study
A SaaS platform serving specialty food retailers across North America. The platform provides Shopify-based e-commerce solutions designed for businesses selling perishable goods online, addressing the operational challenges unique to food retail.
Building a platform for food retail clients required solving operational challenges that standard e-commerce solutions couldn't address:
effizient built custom operational software integrated with Shopify to handle the specific workflows of food retail:
The engagement focused on building operational infrastructure that could handle the unique requirements of food retail while maintaining flexibility for different business models within the industry.
The custom operational software enabled the platform to serve a market underserved by generic e-commerce solutions:
The operational software foundation positioned the platform to serve specialty food retailers with solutions tailored to their specific challenges in an industry poorly served by off-the-shelf e-commerce tools.
Struggling with fulfillment operations or need custom e-commerce infrastructure?
From multi-warehouse fulfillment to custom wholesale platforms—we build the operational systems that let you scale.
30-minute call • No commitment • We'll provide actionable advice even if we're not the right fit
Thanks for reaching out!
Our team will get back to you as fast as possible to setup a free consultation.
If you're hitting the limits of standard apps and need custom operational software, let's talk.
Ready to discuss your project? Schedule a 30-minute discovery call below—no obligation. We'll discuss your setup, challenges, and whether custom work makes sense.
Not ready for a call? Reach out below with your specific situation and we'll tell you honestly if custom work makes sense.
Based in Austin, Texas. Working with merchants globally.
